Users will soon have a new feature that allows them to reduce the quantity of AI-made videos appearing in their timelines. This move comes as the company revealed that it currently hosts in excess of 1 bn AI videos.
Testing and Rollout
The new functionality is in a pilot phase over the following weeks before a full-scale release. This shift coincides with a increase in AI-generated material, spurred by recent AI video creators.
The Broader AI Trend
Studies have shown that approximately one in 10 of the quickest rising channels on a popular video site only show clips produced artificially. A significant portion of this material is considered low-quality AI content, a phrase for poor-quality, factory-style content that is often absurd or surreal.
Our research shows that numerous viewers enjoy content produced via AI tools, including digital art to science explainers, and we want to give people the ability to see more or less of that, according to their own preferences,” commented a spokesperson.
Volume and Proportions
TikTok announced that there are presently 1.3 billion videos on its app identified as AI-generated. Collectively, in excess of 100 mn videos are submitted to the service each day, making AI content a limited portion of its overall inventory.
User Control Features
Members will be able to limit or boost the amount of artificial media they view by opening the content preference option in the application and choosing “AI-generated content”. Other topics that are already be adjusted under the tool cover news, style, aesthetics, and dance.
Platform Guidelines
Its rules require content makers to identify convincing artificially created content, and it bans malicious AI impersonations of celebrities or emergencies. Any authentic-looking AI video that is not labeled can be taken down under its terms of service.
Furthermore, the app will from now on add an artificially created label to content produced via its own AI tools, or identified by an cross-platform project for spotting content made by AI. This step is aimed to help prevent users from attempting to evade the disclosure requirement.
AI Literacy Programs
The company is furthermore launching a $2m educational fund for professionals and institutions to create learning resources about responsible artificial intelligence. This program will benefit charitable organizations dedicated to educating coding and technology.
Content Safety Approach
The platform has supported its moderation strategy, following debate over plans to cut jobs for hundreds of content moderators in the UK. It is planning to cut 439 jobs in its content moderation department in its British office, with worker representatives and digital protection specialists expressing worry that humans are being replaced by AI moderation.
A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can shield workers by filtering out the most harmful content ahead of it gets reviewed by staff. TikTok announced a notable drop in disturbing and violent content seen by human moderators over the last 12 months due to reliance on its automated systems.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as part of that process, but we also think it’s very important to minimize viewing of dangerous material as swiftly, which is the area in which a significant AI assistance is proving valuable work at speed.”
