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Toto Wolff Preparing to Divest Stake Pricing Mercedes Formula 1 Team at £4.6 Billion

Toto Wolff with Mercedes F1 team
Toto Wolff has guided Mercedes to record-breaking achievements in F1

Toto Wolff is in final negotiations to sell a portion of his ownership stake in the Mercedes F1 outfit.

The deal estimates Mercedes at £4.6 billion – a record for a Formula 1 squad – after McLaren was appraised at £3.5bn in an adjustment to corporate structure last September.

Wolff, who owns one-third of the Mercedes F1 operation, would sell a stake approximately 5%.

The 53-year-old will remain as team principal and CEO should the deal proceed.

Ownership Breakdown

Remaining partners in the team are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

A Mercedes spokesperson said: "We will be making no official statement on the matter. The governance of Mercedes F1 will remain unaltered, and each shareholder are dedicated to the ongoing success of the brand in F1."

Financial Increase

This arrangement would represent a substantial rise in worth of the Mercedes team after Ineos bought its stake for £208 million in 2022.

The rise reflects the expansion in market values of F1 teams recently as a consequence of the growing popularity of Formula 1 globally.

This trend was evident with the success of the F1 movie starring Brad Pitt, which debuted in summer 2023 and has grossed more than $630m (£458m) at cinemas worldwide.

It is Pitt's most successful movie and the highest-earning sports film to date.

Present Standings

Mercedes are second in the team standings, behind McLaren, with three Grands Prix remaining this season.

Their lead driver George Russell has secured victory in two of the 21 grands prix this year and is fourth in the drivers' championship behind McLaren drivers Lando Norris and Oscar Piastri, and Red Bull's Max Verstappen.

The team won a unprecedented eight consecutive constructors' championships and seven driver championships, six won by Lewis Hamilton and one by Nico Rosberg, between 2014 and 2021.

MJ
Written by

Mr. James Kramer

A seasoned journalist specializing in digital transformation and tech policy, with over a decade of experience covering European markets.

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